The issue has united artists in calling for Congress to legislate AI to mitigate the harm it can do through imitation, creative theft, and other problems. It’s become obvious that everyone from public figures like Morgan Freeman to cartoonists could have their lives upended by the technology. Despite the high demand for legislation, the US government has been slow to act on the issue, likely due to uncertainty about how the new technology works.
AI is one of the biggest issues of 2024, and the widespread use of Morgan Freeman’s imitated voice illustrates why. It raises new concerns over potential scams, identity theft, and creative rights. There are certainly valid uses for the technology, but celebrities are right to be concerned about how individuals and companies use it.